1st Lesson

My first experience at PR-ing would be becoming the leader of a project group in primary school and trying to send out pamplets to invite classmates to our group presentation. It was a horrible task. My second experience at public relations would be becoming the PR for my junior college's annual sports meet. It was a better experience and I enjoyed working with fellow committee members on the event. At least my nightmare of PR in primary school had sweetened that year.

The first lecture gave me a deep impression of the subject. Public relations the same as the one that I had thought of previously. It was not all glitz and glamour like MTV's PoweR Girls where it involves the planning of hollywood parties. The lecture started out with the interesting story of how Australia's new PM met U.S's President Bush. It might sound like a simple house visit for some but there were plenty of preparation that goes in between to make the meet successful. In comes the PR team from both sides to prepare for everything that goes on in the meet. This discussion also reminded me of the recent US elections with all the candidates going all out to meet the voters and of course, the PR team is at work again.

The plan done by the PR team should not only consist of what and how but more in-depth discussion and evaluation of the project. And most importantly, a back up plan. This was the part that took me by surprise and also alerted me to a mistake that I've made as a student PR. I had completely forgotten about the possibility of mistakes and sudden occurrence that might disrupt the course of action.

The PR team not only has to do it's best, it also has to join hands with the other departments in managing the company or events. Whatever the PR team puts out, it will represent the image of the company.