The important points to remember from the lesson would be managing and establishing a good internal and external public using public relations methods. Public relations practitioner always give the impression that they are only out to please the public or their target group. Little did we know that they are also partly responsible for the a company's internal management.
It reminded me of the time when I worked in an MNC as a little clerk but I get to talk to the bosses and there were several work reviews in the 6 months I was there. It certainly sounds like some internal PR has happened. Employees make up a company and they are the ones that keep the company thriving, just alike the engine of a car. Therefore, the feelings of the employees should always be put in priority.
The role a PR practitioner also has to represent the bosses at times to desseminate important news releases. It is just like a media release within a company. When employees receive first hand information from the bosses about the happenings of the company, they would be able to offer help. This way, it also build a bond between the company and the workers.
It was mentioned previously on the two-way symmetrical model where PR has to tackle their respective publics. Now, it is the people in the company that the PR practitioners are connecting with.
2 comments:
It reminded me of the time when I worked in an MNC as a little clerk but I get to talk to the bosses and there were several work reviews in the 6 months I was there
I used to work in an construction solutions MNC too, with only 16(including me)employees in local branch. However, there were weekly meetings and briefings on the the company performance. This could make the internal publics feel a sense of belonging with the company. :))))
Internal PR is as important as external PR. Often, we meet people from the working industry that complain about their bosses, collegues, other departments, etc. This reflects very badly on the company itself and gives other people an impression that the staff within aren't united. A bad view of the company can spread quite rapidly in the industry and cause the reputation of that particular company to become veryt low.
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