The key points to remember from the lesson would be the instrumental steps invovled in writing a PR plan. Just like a pyramid, there must be a sturdy foundation to the plan. Careful planning and strategising should be the most important on the list just before a plan is carried out.
Though PR is still a new subject to many, it has already been invovled in many great company accomplishments a long time ago. This is because the building of a company requires the hardwork of many and public relations is one of them. I've never thought of the company identities and slogans as important issues but realising that they are part of a company's PR practice made me more interested. Just like the previous chapter, employees will be part of the company's identity.
Out of the 7 key terms in the chapter, I found the key performance indicator(KPI) and budgetting the most important and relevant to the present day of PR. The vision statement acts as a pushing force for the whole company and this reminded me of the different vision statements I've seen so far in my life. Whether in school or at work.
The KPI acts as a form of gauge for the company and its employees. It seconds the vision statement and allows everyone to work towards better KPI. Management of budget is the most important by far because of the need to divide out the budget and reallocate them according to the different needs.
Therefore, it is clear that the building of a company requires a lot of hard work and part of them comes from the PR practitioners.
4 comments:
Yes I agree with Pei Qi, that once an organization has analyzed its mission, identified all its stakeholders, and defined its goals, it needs a way to measure progress toward those goals. And Key Performance Indicators (KPI) as she has pointed out, are those measurements.
"The KPI acts as a form of gauge for the company and its employees. It seconds the vision statement and allows everyone to work towards better KPI. Management of budget is the most important by far because of the need to divide out the budget and reallocate them according to the different needs."
Yes, I agreed with what Pei Qi have mentioned here. KPI do puts on a little stress on PR practitioners or the organization itself, but on the other hand it can also act as a catalyst to gauge, monitor and advise how well or bad work was performed, implement new ideas and improve from where it is to become evne better.
I somewhat agree to your point about the significance of KPI but I think it PR pratitioners should not rely on it too much.
KPI is more useful for measuring objective areas like say number of output products produced by a factory. PR, being a subjective field, should rely more on other performance indicators that measure performance in qualitative terms.
Hence,though helpful, I do not think it is the most important strategy in PR planning.
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